Social media isn’t new, but sometimes it can be a bit overwhelming. Here are some tips to help photographers make the most of today’s new media world.
- Don’t obsess over Twitter followers, but don’t ignore them either. There’s a balance here. By default, Twitter sends an email every time someone follows you… I recommend disabling that message (while logged into Twitter.com, go to Settings->Email Notifications). Instead, occasionally click on the “followers” link from your Twitter profile, which brings up a list of your followers with the newest followers at the top of the list. I like to review this list a couple times each week to see if there’s anyone notable that deserves a return follow.
- Take advantage of Google Authorship. Want your avatar and some information to show in Google’s search results for content that you’ve written on your website? Go over to the Google Authorship website and follow the directions. Essentially you’ll be creating links back and forth between your website and your Google+ profile which allows Google to verify that you’re the author. Instead of a “plain” text Google search result, searchers will see your photo and name, like this:
- Don’t hide your email address from the world. Yes, there are spammers, but Gmail or any other modern email system should have spam filters to keep out most of the junk. I place my email address visibly anywhere I can; I want people to contact me. If someone has a question about my photography or services I want them to get in touch with me as easily as possible.
- Don’t blindly cross-post between social networks. Just because it’s possible to setup automation such that you can write one status update and have it pushed to Twitter, Facebook, LinkedIn, and other places all at the same time doesn’t mean that you should. Craft a message tailored for each group. Twitter requires a short status update that folks may or may not see. Facebook allows for more room and attached photos. Same with Google+. You probably have different audiences in different places (some groups might skew more towards your personal life, some might be photo-related, and some might be based on your local community). Take the extra few moments required to create a message that will make sense and be useful to your contacts.
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Tip jar photo by Dave Dugdale of learningdslrvideo.com, used under Creative Commons licensing