My Take on Adobe’s Subscription Pricing for Photoshop

I’ve had a few folks ask me for my take on Adobe’s new subscription-only pricing model for Photoshop. I ended up going on a bit of a Twitter rant this afternoon:

On Adobe’s Subscription Pricing for Photoshop

A few of my thoughts on the general freaked-out reaction to Adobe’s new subscription pricing for Photoshop…

Storified by Aaron Hockley· Tue, May 07 2013 14:22:19

I wonder how many people freaking out about $20/month for Photoshop are currently paying that same price for FreshBooks? #ohsnapAaron Hockley
I wonder how many people freaking out about $20/month for Photoshop are currently paying more than that for web & photo hosting?Aaron Hockley
I wonder how many people freaking out about $20/month for Photoshop spend more than that on Starbucks coffee in a week or two?Aaron Hockley
Fascinated at how many of those objecting to $20/month for Photoshop are older photographers. How much was film processing? #amonyourlawnAaron Hockley

If You’re a Pro Photographer, $20/month for Photoshop is a No-Brainer

Photoshop Creative CloudIf you’re a professional photographer, $20/month (the regular, non-discounted price for a single application) should be a non-issue. How much are you paying for web hosting or photo sharing? How about professional organization membership? How much have you paid for parking at client jobs this month?

As I noted above, how much did you pay for film processing back in the “good old days”?

Hobbyists Will Never Pay!

No, you’re right, a hobbyist might not pay $20/month for Photoshop. But those same hobbyists aren’t paying the previous pricing for Photoshop (over $700) either. They’re using Lightroom, or Photoshop Elements, or a non-Adobe product. Nothing is changing with pricing for those products.


While it would be great if everything were free, we’re not in that world, and the new pricing for Photoshop seems quite reasonable.

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