With the frenzy of Black Friday and Cyber Monday behind us, things are moving full swing into the December holiday season. As you wind down the calendar year with your business, you’ll want to plan ahead for your online efforts and how you’ll be managing your blog and social media during the holidays, especially that period from Christmas Eve through New Year’s Day.
Consider Holiday Web Traffic
Moving into the holidays, you’re going to see a decline in your website traffic… typically I see half of my usual traffic volume in the period between Christmas and New Year’s… so keep in mind that whatever you choose to do online is only going to be seen by a fraction of your audience on your website.
Facebook on the other hand continues to see strong numbers as folks get online to share holiday greetings and exchange messages with friends and family. This might be one time when I’d argue that maintaining a Facebook presence is more important that frequent website updates.
Use Your Blog’s Scheduling Features
Even though traffic will be down a bit, you should still update your blog at least once during the holiday season. This doesn’t mean you need to be blogging while waiting for Santa on Christmas Eve… instead, make liberal use of your blog’s scheduling functions. In WordPress, it’s as easy as clicking the “Edit” link next to where it says Publish Immediately and entering the date and time for your post to be published.
Holidays are Photogenic
You’re a photographer… surely you can leverage the holidays to present something photographically interesting to your readers. Perhaps you can give folks some tips for photos at family gatherings. Maybe you want to highlight any services or events you’re offering in the coming weeks. Maybe you just want to share a photographic Christmas card. At any rate, the fact that folks have a few days off shouldn’t stop you from updating your website and blog.
And after the holidays wrap up… it’s time to execute your plan in the new year!